WCCF-M 4006 Marketing Basics
The following is the course description for the Marketing Basics Course:
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to your participants and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
At the end of this workshop, participants should be able to:
- Define your
- Know the different types of marketing and ways to use them.
- Learn effective ways of communicating with the customer.
- Know how to set marketing goals and strategies.
- Recognize common marketing mistakes and know how to avoid them.
Course Core Competencies:
Module 1: What is Marketing?
Topic A: What is a Market?
Topic B: Marketing is Not Selling
Topic C: Understanding Customer Needs
Topic D: Defining Your Product or Service
Module 2: Common Marketing Types (I)
Topic A: Direct Marketing
Topic B: Active Marketing
Topic C: Incoming Marketing
Topic D: Outgoing Marketing
Module 3: Common Marketing Types (II)
Topic A: Guerrilla Marketing
Topic B: B2B Marketing
Topic C: B2C Marketing
Topic D: Promotional Marketing
Module 4: The Marketing Mix
Topic A: Product
Topic B: Price
Topic C: Promotion
Topic D: Place
Module 5: Communicating the Right Way
Topic A: The Marketing Pitch
Topic B: Sell Value, Not the Price
Topic C: Fun, and Entertaining is Powerful
Topic D: Choosing the Right Media
Module 6: Customer Communications
Topic A: Give Your Customers a Voice
Topic B: It’s Not About You, It’s About Them
Topic C: Every Interaction Counts
Topic D: Answer Questions Honestly
Module 7: Marketing Goals
Topic A: Brand Switching
Topic B: Repeat Purchases
Topic C: Brand Loyalty
Topic D: Inform and Educate
Module 8: The Marketing Funnel
Topic A: Awareness
Topic B: Interest
Topic C: Desire
Topic D: Action
Module 9: Marketing Mistakes (I)
Topic A: Not Taking Social Media Seriously
Topic B: Not Having a USP
Topic C: Cross Cultural and International Translations
Topic D: Not Building a Relationship
Module 10: Marketing Mistakes (II)
Topic A: Not Having a Plan
Topic B: Aiming at Everyone
Topic C: Not Tracking Metrics
Topic D: Not Listening to Your Customers
- Lectures 1
- Quizzes 1
- Duration 50 hours
- Language English
- Students 829
- Certificate Yes
- Assessments Yes